Evaluating Demographic Factors between Gender on Facebook

The Relationship between Demographic Factors and Gender Role Attitudes in Women Referring to Mashhad Health Care Centers in 2014

Background & aim:  Gender roles are affected by biosocial and cultural factors. These roles have significant impacts on one’s professional, social, and family life. Therefore, given the recent changes in gender roles in Iran, we aimed to determine the relationship between demographic factors and gender role attitudes among women. Methods:This cross-sectional study was conducted on 712 females, ...

Factors Affecting End-User Satisfaction on Facebook

This study predicts end-user satisfaction on Facebook through two constructs: perceived ease-of-use and perceived usefulness. Usefulness was operationalized to reflect the perception that the site is helpful for friendship maintenance and social surveillance. The results show that Facebook users perceive the site to be both easy-to-use and useful. Perceived ease-of-use and perceived usefulness ...

Reflection on Experiences of Evaluating Gender Equality

Evaluating the performance of demographic targeting using gender in sponsored search

0306-4573/$ see front matter 2012 Elsevier Ltd http://dx.doi.org/10.1016/j.ipm.2012.06.001 ⇑ Corresponding author. Tel.: +1 814 865 6459. E-mail addresses: [email protected] (B.J. Jansen), In this research, we evaluate the effect of gender targeted advertising on the performance of sponsored search advertising. We analyze nearly 7,000,000 records spanning 33 consecutive months of a keyword advert...

Psycho-Demographic Analysis of the Facebook Rainbow Campaign

Over the past decade, online social media has had a tremendous impact on the way people engage in social activism. For instance, about 26M Facebook users expressed their support in upholding the cause of marriage equality by overlaying their profile pictures with rainbow-colored filters. Similarly, hundreds of thousands of users changed their profile pictures to a black dot condemning incidents...